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How Blizzard Made a Million Dollars in 2 Hours with Sparkly Ponies
Enter the best money-making idea I've seen in a while: the Celestial Steed. It's a sparkly pony. That flies. And it doesn't take endless hours of grinding to obtain – just a credit card number (and a willingness to part with $25). Within a couple of hours of going on sale on April 15, the queue number (since you have to wait in line to purchase) indicates that Blizzard made a million dollars in the first couple of hours. Apparently there's already at least 140,000 or so trotting around Azeroth.