That is some REALLY old news, saw that around 3 years ago in one of my old popular science mags...
BTW 3 years ago the price was around $100, and it still is, far off of $10...
However, this could be a mistranslation, because transcripts of the speech, in which it was unveiled, mentioned it costing $10 (£7) but this was later corrected to $100 (£70).