Let us all understand something as enthusiasts. Not everyone wants to build. I know many gamers that use Dells because they want to spend zero time tweaking and more time gaming. While it's very true that if you have the time to build and QA your parts and properly test - it's great. You learn a lot and you feel confident and proud that you have a new found skill. Aftermarket enthusiast class motherboards usually come with a PLETHORA of features that a pure gamer never wishes to see. They don't even want to spend one second in the bios. There is a difference between an ehtusiast hardware gamer and 'just' a gamer. Not everyone wants to optimize C states on a Asus or MSI motherboard with a new I5/I7 etc . They want to start up the PC and the very most add in a new graphics card along with a new and capable PSU to run it. For this type of gamer when I do build for them I build a simple B75/85 system (or AMD 970) board with basic features. It's true you have to watch out with gaming vendors (all vendors really) when it comes to the default PSU choice, many times they use a subpar PSU, but you can usually change that in the initial build, or you can simply replace it when it arrives to you. I love building I do it all the time, but there are some folks that just want a Dell. It's fine as long as they understand they will need to make sure their power supply is capable and if needs to be replaced for a GPU upgrade then it's done.