BFG Technologies, the leading North American and European supplier of NVIDIA-based video cards, is offering a 100 day trade up program for any BFG graphics card released after February 21, 2008, including all BFG GeForce 9-series products. The program is currently only available to U.S. and Canadian customers but the company says that it will offer the program in other countries as soon as it becomes feasible to do so. Here’s a copy of today’s press release:
BFG Technologies®, Inc., the leading North American and European supplier of advanced NVIDIA-based 3D graphics cards, power supplies and other PC enthusiast products, announced today the BFG Trade Up program. The program is designed to give customers a one time opportunity to exchange their current BFG graphics card within 100 days of the original date of purchase for a better model and only pay the difference in price, plus applicable taxes. The BFG Trade Up program applies to all BFG graphics cards released after February 21, 2008. This includes all BFG graphics cards released by the company after this date including all BFG NVIDIA® GeForce 9-series products.
“As industry innovators of 24/7/365 technical support and the graphics card lifetime warranty, the BFG Trade Up program further demonstrates our continued commitment to provide value-added products and services that extend our customer’s technology investment,” said John Malley, senior director of marketing for BFG Technologies. “Newer, faster graphics cards are always being introduced into the market. Knowing that the BFG Trade Up program is available, customers can confidently purchase a BFG graphics card today knowing that their investment will be protected when newer graphics cards are launched soon after. The BFG Trade Up program will also provide customers an opportunity to upgrade to a model more suited to their performance needs.”
[H]ard|OCP - www.hardocp.com
BFG Announces Graphics Card 100 Day Trade Up Program 
but this is cool... but who made bfg the "leading" nvidia card seller?
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