Hi-
We do have a very active user community as well as many customer advisory groups that we use to validate our product planning. The point of this exercise was to find developers that do NOT traditionally use our products, which is why we put postings like this one on a number of different discussion groups.
The response has been excellent with about 700 applications to -date. From those application we have already formed 2 advisory groups and are looking to do at least three more.
As for using SurveyMonkey to host the applications (surveys), we always use third party survey systems. Most companies do. They are inexpensive to use and effective for the job at hand.
--Greg