The fan looks like its running at full speed... Whereas it probably wasnt before with your old mboard....i had a similar problem with a cpu fan and i had to cut one of the 4 wires going to the fan to get it at a normal speed. 4400 is screeming fast, it should be half that or less....
Or its actually running hot and speeding the fan to cool your cpu..YES u need some Artic silver5 thermal paste between the h/s and the cpu.
30 degrees is cold. Try another program like 'EverestHome Edition' to double check your temps.