OK that is most likely what is called a "PLA" (Programmable Logic Array) which you need to buy specifically, and you also need a machine that would allow you to 'burn' it.
You would probably be able to simulate this kind of design in a program like Logic Works (google this) and play with it. Depending on how low level you want to get, you can write it in a synthesis language like Verilog (some programs can burn verilog to prototyping chips) or you can actually work out the logic at the gate/mux level itself.
I would guess that if you had a PLA to store the writing to display (7 x 30 or whatever it specified) and then a multiplexer and a clock to select the appropriate line from the PLA to activate the LEDs which would be switched by AND gates connected to the outputs of the multiplexer and PLA.
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