Wow, $599, what a ripoff. I can't believe ATI has failed yet again..i thought they would do better this time after the fiasco that was the X800 series. I guess not...if this keeps up, ATI may lose its role as a major player in the graphics card industry. Nvidia already has a monopoly on game optimization, making things **** for ATI users. There is almost no reason to buy an ATI card at all these days.