well I think it's lunacy, Is this DRM going to stop pirates? no, if anything Its going to encourage them. Honestly I don't think any form of DRM is going to reduce piracy by
any amount.
Plus people like me who buy games are going to get ****ed off and
not buy games, I didn't buy bioshock (and won't do) and I swear I wont buy any other game
ever that has restrictive DRM. Not only that but I advise my friends not to either.
So, in short the developer has absolutely nothing to gain but they have custom to loose.... lunacy.