Soulphire: Thanks for getting my back! The scenario you presented re: Cisco is an interesting alternative and definitely one I will raise when I speak to the powers that be.
Makaveli: You make some valid points. However, I feel that you may be looking at this in a very philosophical kind of way, and realistically (and unfortunately), that is not practical for my purposes (even in the academic sense).
That said, based on the initially proposed scenario, is there a viable alternative to not publicizing the ethical code (again, the terms and conditions are completely upfront)? Would consistent good behavior (i.e. getting permission and buying the copyright before licensing/on-selling) be sufficient? Or is this company assuming that its loyal customers and website visitors are trusting?
Thanks for your responses! Keep 'em coming!