Iam waiting for Phenoms- not because Ill instantly buy one but to compare them to benchmarks. if the "true quad core" works much better, Ill get it for my new rig, however if its about the same- then the q6600 would have dropped in price again by then- so Win/Win for me either way.
I love AMD- I've had them for.. uh.. ever, but Iam no fanboy. I'll gladly switch to Intel for better performance. Brand names are just names to me. Both are extremely successful and trusted companies.