[TheEnd187]

So what happens--

I mean, I was expecting a lot more criticism [from everyone] to be honest.

So what happens if you can't prove this supposed technology? If you can't figure out a way to convince people.

But we have. We have. There are lots of tactical things that we'll be doing, such as demos -- and obviously we'll have to respond to the failure of that demo and probably do more than we've intended to. We're a small company and maybe we're slightly overstretched in doing it, but we have to do it. But the jury process is happening, they will have to report -- they will either have to say yay or nay. Ok, so you can say how long will it take? I don't know. But the point of the matter is that there will be an end to the process and an answer will be provided. Now that answer, if it's what we think it will be, will obviously raise more criticism and so and so on. But we've got lots of other things that we are doing to address that. There is going to be no defining moment in my opinion where people go, "It's true!" Even if these 22 scientists -- who are really top scientists -- turn around and say, "By Jove they've done it!". We as a company will still have to drive that message home in other ways.

The purpose of the London demo -- which has clearly backfired on us -- was part of that process. We're going to have to do more things like that in a more creative way and a more convincing way. But none of these things and themselves are going to convince anybody. People are still going to think we're delusional or scam artists, or whatever the latest theory on it is. But, again, the answers will come. I know an awful lot of people have said to us, that's an excuse to raise more money and drag this out. We haven't raised a dime since last August and we've said quite simply we will commercialize this is no way, we are not going to sell film rights or book rights whatever the latest scam theory on it is. We're sitting here like everybody else waiting for the results of the jury and we will do other things to try and support the premise that we've made -- understanding completely how ridiculous it sounds.

So then assuming that your technology does then proves itself to be true. What happens then?

What happens then is that's in many ways is the smallest hurdle for us because obviously we believe it's true -- whether we are delusional or not will be found out ultimately. What we have to do then is actually make money from it and get it into the market. We've chosen a kind of open-source model. We do have a developer forum for people, were putting in learning modules about how you go about doing this. The concept is very simple, but once it's validated this released in an open-source way with a very comprehensive database of e-learning, designs and so on.

So people can go off and do this for themselves from a hobbyist level through to a commercial entity level. And the purpose of that is just to understand is to ensure widespread adoption. Typically if you believe this kind of stuff is possible you expect people to run off to the biggest company in the world and to do big fat licensing deal and retire off to the Maldives. We believe that there is a far more effective way to get it into market which is to release it to everybody in exactly the same way. Whether you are the biggest or the smallest company in the world you get access to it, and if you can go off and you can develop products to market fast, then you'll win, we'll win.

So then I guess the only other thing I'd like to know is what you have to say to everyone in the technology community who feels as if they have been toyed with or led astray.

I don't think that anybody in the technology community ever believed it. So I don't think we've been toying with them. I think it would be an unfair assessment, I think people in the technology community would probably scoff at how naive we were trying to do the demo in such a short time frame and we failed the thing. But we haven't toyed with anybody. If we were toying with people we would have rigged the demo and we were never going to do that. We're genuine about this. We fundamentally believed in what we have and we fundamentally believe in it's impact and what it can do. We just move on, it's as simple as that. I don't think that anybody in the technology community will believe this until it is validated and until they can build one themselves or buy one in stores.

Well whether or not they believe it -- and I do agree that almost everyone does not believe it and that everyone has been extremely skeptical about it. But the fact between the ad, the demo, and the PR campaign that has gone on inbetween those two bookends, Steorn has raised a lot of awareness and attention--

I don't think we have done any PR in between. To be fair, I have no problem marketing what we believe in. I'm not going to be apologetic for August because it was hugely successful for us. We went out to attract the attention of a critical world of science -- a rightly critical world -- we got it and now they are off doing their job and they'll deliver an answer. With respect to the demo, yeah we can't complain. When you shoot yourself in the foot, you don't ask yourself was the gun loaded, you just ask what were you aiming at. We can have no complaints.

But I don't accept that we were toying with people. We have a technology, we're putting more than our money behind this. We're putting everything behind this, our reputation and everything behind it, because we believe. That doesn't mean that other people believe, but we do believe, and we do believe in the medium term that this technology will make it to market and that is what we are interested in. The rest is noise.

So what are you guys going to do going forward that's going to improve this process for the general public who is paying close attention to what you're up to?

Obviously we are going to have to redo the demo. There is no question that we are not going to do the demo. We will, as I said before, not pre-announce it this time. We will get it set up properly, but the ground rules will be identical. The ground rules will be physical public access to the device, online webcams so it will be as open as possible. If anybody has seen the intended device and then realizes that it's, well, not impossible obviously to hide a certain energy source, it becomes quite a convoluted process. So we are going to try and demonstrate the technology in it's simplest, simplest format in a place with public access where people can watch online and talk to people there.

That will be one thing we have -- and to invite skeptics along. We have to do that. We have to embrace the skepticism. But equally to understand, these are not intended to be slam dunk results, because they won't be. There will always be issues and rightfully so a simple demo, no matter how long it lasts, isn't proof of the claim. Proof of the claim is scientific analysis. But we are going to have to do other things as well. I won't go into details, but the biggest mistake that we've made and obviously we have to learn from our mistakes was to pre-announce the London demo. We've paid the price for that, we won't do it again. But we will be doing probably an awful lot more than we had intended. Basically when it happens we'll be letting people know. It will not be that far away.

Sean, I really appreciate taking some time to talk to us. And I appreciate you being very candid in speaking about this stuff.

No problem Ryan, I know how crazy all this stuff sounds. [laughs] I don't know what to say to people other than... I guess all that I can really say is that at the end of the day the key issue outside the demo and marketing and all that stuff, the answer is coming and we'll know. And it is never our intention to toy with people, and that's the first time I've heard that said. It just doesn't make an awful lot of sense.

I don't want to accuse you of toying with people. But I think that people feel as though they have been toyed with, and I'm asking on account of that.

Which is a fair point, I guess. I've met an awful lot of disappointed people. People who came, who believed, who wanted to see history made. Disappointed skeptics, people like Doctor Mike who we dragged half way around the world -- and all I can do is apologize to them and say look it didn't work, but we are going to do it again. It's not the end of the Steorn story. Unfortunately, I'm sure that many people wish they've never heard of us again but we'll be back and we'll be back in the not to distant future.

Well, we'll be waiting.

Alright. Cheers Ryan.

Thanks.

what do you guys think is this 100% fake? there was supposed to be a demo last month but supposedly the machine wasnt working