yes, saying, "I want the new ATI Radeon is a correct statement."
But when referring to a corporate decision, regarding an ATI product, you need to say, "AMD".
Here, there are several articles similar to this one on the web.
Digg - AMD names names: R600 now the ATI Radeon HD 2900 XT AMD integrates ATI Radeon X1250 into Vista-certified 690 chipset - Engadget
If you guys can't understand this point, you're hopeless.