I still do quite understand your point of view, alienware is owned by dell do we call alienware computers dell? They are a division of Amd yes but they are a separate division Ati is Ati and Amd is still Amd just because theres a new owner doesnt mean they always change the name of the bought out company, they still want to keep them a seperate division and still want to keep the ati image, in conclusion i guess you can call it either way ati or amd but i would personally be more comfortable calling them ati as it would distinguish them as video cards rather than processors, for example say you get a new ati video card, would you want to go to your buddy and be hey i got a new amd!no it would probally easier saying hey i got an ati radeon