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Search Tech-Forums - link takes you to our Forum's search page. Note: The following is only a text archive! To view the actual forum discussion, please visit our website at http://www.tech-forums.net Pages:1 Microsoft introduces JPEG replacement(Click here to view the original thread with full colors/images)Posted by: maroon1 [QUOTE][B]Microsoft takes on JPEG with HD Photo[/B] JPEGs have been the standard for images used on websites and digital cameras for well over 10 years. At this year's Photo Marketing Association (PMA) 07 trade show, Microsoft unveiled what it hopes will eventually replace JPEGs in every segment of the market. According to Microsoft, its new HD Photo format, formally known as Windows Media Photo, offers lossy compression that is twice as efficient as JPEG while containing fewer artifacts. HD Photo also offers lossless compression which retains the full dynamic range and color gamut straight from the camera's image sensor. "With HD Photo, we’re taking a new approach to creating and editing photos that simply isn’t available to photographers with today’s formats," said Amir Majidimehr of Microsoft's Consumer Media Technology Group. "HD Photo fully preserves the original image fidelity with high dynamic range while still allowing for significant improvement in compression size." Microsoft currently has a beta of its HD Photo plug-in available for users of Adobe Photoshop CS and CS2. The final version of the plug-in, which will be released in about two months, will be available for free from Microsoft. Microsoft has also made available its HD Photo Device Porting Kit which allows device manufacturers to easily add support for HD Photo to their products. [/QUOTE] [url]http://www.dailytech.com/article.aspx?newsid=6419[/url] [url]http://www.microsoft.com/presspass/press/2007/mar07/03-08HDPhotoPR.mspx[/url] [url]http://techreport.com/onearticle.x/11999[/url] Posted by: Menekali Wow that's pretty cool! Posted by: ben_ben just another thing Microsoft will mess up vBulletin Copyright ©2000 - 2003, Jelsoft Enterprises Limited. PPC Management vB Easy Archive Final - Created by Xenon |