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Google's Farmer Update: 5 SEO Tips You Need Now
Google's Farmer Update: 5 SEO Tips You Need Now
With the latest changes to its search algorithm, Google goes after websites that specialize in junk content.
By Michael Mothner | @mothner | Mar 17, 2011
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Specifically, Google identified and penalized the rankings of sites that copy or "scrape" the content of other sites; sites that have low-quality content; sites that have a high ratio of ads to content; and sites that lack brand trust. To put it simply, Google is penalizing sites that don't provide much value to the user.